If you are a store owner on Shopify, you would be aware of the significance of conversion rates and how they can affect the sales and the revenue of your store.
Shopify is a dominant e-commerce platform that allows users to create and manage their own online stores. However, one of its key selling points is its conversion rate – which is the percentage of visitors who complete a desired action on your website.
Therefore, knowing your conversion rate is essential to increasing profits.
In this article, we’ll discuss how to increase conversion rate on Shopify store.
What Is A Conversion Rate
A conversion rate is the percentage of visitors who enter a website and complete one of the company’s desired actions, such as purchasing a product or signing up for an email list. When an online business decides to adopt a new marketing strategy, one of the most important considerations is the conversion rate.
It’s an important metric system for Shopify sellers because it helps you understand how well your website is performing and whether you’re attracting the right type of visitor.
A conversion rate measures how often an individual visitor becomes a customer after visiting your site or landing page. But it’s not just about how many people you convert, it’s also about how happy they are with the purchase they make.
What Is a Good Shopify Conversion Rate
What is a good conversion rate for Shopify? This is a question that Shopify owners often ask themselves.
A good conversion rate for Shopify stores is around 1.5-2%, many factors can affect your conversion rates, such as the design of your store, the products you sell, the speed of your store, and the marketing you do.
However, if you focus on creating a user-friendly shopping experience for your customers and promoting your products effectively, you can achieve a good conversion rate which will also lead to an increase in your revenue.
How Does Shopify Calculate Conversion Rate
To calculate your Shopify conversion rate, you first need to determine what constitutes a conversion. For some businesses, this might be a sale, while for others it might be a sign-up or subscription.
Shopify calculates the conversion rate by dividing the number of sales by the number of visits. So if you had 100 visits and 10 sales, your conversion rate would be 10%. This is a simple way to track how well your site is performing and identify areas that need improvement.
This method will give you the percentage of people who made a purchase.
How To Increase Conversion Rate On Shopify Store
One of the main goals for any online store is to increase the conversion rate. After all, if customers aren’t converting, then your business isn’t growing.
There are many ways to improve the conversion rate on your Shopify store. Below are some tips that can prove useful to Shopify owners.
Describe Your Products Clearly
Descriptions can be the difference between a sale and a missed opportunity, so make sure that you take the time to craft them carefully.
If you want to increase your conversion rates on Shopify, you need to start by describing your products in a way that engages shoppers.
One way to make sure your product descriptions stand out is to use bullet points. Bullet points help break up the text and make it easier to read.
Your product descriptions should be keyword rich so that they show up in search results, and they should also be error-free. Make sure to use compelling adjectives and verbs to showcase the features of your products and make the customer want to buy them.
Use Product Videos
When it comes to online shopping, customers want to be sure that they are making the right choice. This is especially true when it comes to buying high-ticket items. A product video can be an effective way to show customers what they are buying which also leads to brand loyalty.
When you use videos to show the product in use, the customer can visualize how the product can be proved useful in their day-to-day lives.
Videos also help to build trust with potential customers. By seeing the people behind the Shopify store and how passionate they are about their products, customers are more likely to convert. Videos also help to reduce shopping cart abandonment rates.
Reduce The Price
There are a lot of benefits to reducing prices to increase your conversion rate. One of the most obvious is that it can help you to attract more customers.
When people see that they can save money on the items they want, they are more likely to buy them. Additionally, by lowering your prices, you may be able to convince people who were initially hesitant to buy from you to change their minds.
Another benefit of reducing prices is that it can help you to stand out from other sellers. If other sellers are charging high prices, then reducing the prices of your store can look like a much better deal for your customers. This can lead to more sales and increased revenue.
Additionally, when prices are lowered, customers may be more likely to return in the future since they know that you offer affordable items.
Upsell and Cross-Sell
Upsell and cross-sell are very common techniques used to increase a Shopify store’s conversion rate.
Upselling is the process of convincing a customer to buy a more expensive product than the one they initially intended to purchase. On the other hand, cross-selling is when you offer a customer a product or service that is similar to the product which they initially wanted.
Both upselling and cross-selling can be extremely effective in increasing your conversion rate, but it’s important to use them correctly.
You don’t want to offer a customer something that’s too expensive or doesn’t match what they were originally looking for. If you do, they may be less likely to buy from you in the future.
Optimize the Checkout Process
The checkout process is the most important step of an online purchase. It is the last chance for a customer to change their mind and leave without buying anything. This is why it’s crucial to optimize the checkout process for a better conversion rate.
If the checkout process is difficult or takes too long, customers may be less likely to complete their purchase. This can impact a business’s conversion rate.
Therefore it is very vital to ensure that your checkout process is as smooth as possible. Make sure that all of the required fields are mandatory, and that the checkout process is easy to follow.
Optimize Your Store Speed
It’s no secret that online shoppers exhibit less patience compared to other shoppers. If your store doesn’t load quickly, they’ll go elsewhere. This is especially true on mobile devices, where even a few seconds of wait time can lead to a high bounce rate and a low conversion rate.
Your Shopify store speed is a key part of your overall e-commerce strategy. Faster loading pages can lead to a better conversion rate and more sales.
Make sure your pages load quickly by optimizing your theme and website layout.
This will help keep your page loading times low, which is important for keeping your customers happy and ensuring they have a good shopping experience in your store. You can also compress your images to further reduce loading time.
Allow Guest Checkout
Guest checkout is one of the simplest ways to increase your conversion rate, as it doesn’t require customers to create an account or enter any personal information.
With guest checkout, customers can purchase items without having to go through the hassle of creating a new account or remembering another username and password. This increases the likelihood that they will complete a purchase, as they won’t have to spend time filling out a long form.
This is beneficial for two reasons. First, it removes a step from the checkout process, which can speed up the purchase. Second, it makes the purchase process less complicated for first-time buyers, who may be hesitant to create an account.
Offer Free Shipping (if you can)
Offering free shipping is an effective way to increase your conversion rate because it removes a barrier that customers might have to making a purchase.
Offering free shipping increases your conversion rate in a few ways.
First, it can make customers more likely to buy more products from your store because they don’t have to worry about the cost of shipping.
Second, it can encourage customers to buy more items at once, since they won’t have to pay for shipping on each item. This is especially beneficial for stores that sell small items or items that are heavy and expensive to ship.
Third, free shipping can help you compete with other stores that offer the same service. By providing free shipping, you can convince customers that your store is a better deal than all the other stores.
Use Trust Badges
A trust badge, sometimes called a trust seal, is a small graphic or a logo that represents a site’s or company’s trustworthiness to its customers. Trust badges are often used by Shopify sellers to build confidence with their customers and can be found on the checkout page of many websites.
When it comes to online shopping, customers want to feel confident that they are buying from a reputable source. This is where trust badges can help.
Overall, trust badges provide a number of advantages for both buyers and sellers. They help build trust between consumers and businesses, create a safer online shopping experience, and lead to increased sales.
In conclusion, there are several things you can do to increase your conversion rate on your Shopify store.
Implementing a few of these tips should help you see an increase in traffic and sales. Remember to test and track your changes so you can see which ones are working best for you.
And finally, don’t forget to keep your customers happy by providing excellent customer service!