Shopify landing pages are a great way to generate leads and drive conversion.
They’re also a great way to show your customers what you have to offer and how it can benefit them. Landing pages are a great way to get people’s attention and keep them interested in what you have to say.
Landing pages can also be used to collect contact information, sell products, and generate leads.
Landing pages can be customized to match the specific needs of your business, and they can be created either by using Shopify or you can also use third-party tools.
Today, in this article we are going to discuss how to create a landing page on Shopify. So keep reading!
What Is a Shopify Landing Page
A Shopify landing page is a type of web page that a Shopify store owner creates to convince potential customers to buy a product or service. There are many different types of Shopify landing pages, but all have the same goal: convince the visitor to take any action, such as clicking on a buy button or signing up for an email list.
Landing pages are also used for paid advertising, such as Google AdWords. When someone clicks on an ad, they are directed to the corresponding landing page.
The benefits of using a landing page are many. They allow businesses to control the user’s experience, which can lead to higher conversion rates.
Additionally, landing pages can be tailored to specific audiences, making it easier to target potential customers.
Landing pages also typically have very high conversion rates, because they are created and designed in such a way that they can easily convince people to perform some actions. This means that you can achieve your desired results more easily than by using landing pages on your Shopify store.
Also Read- Is Shopify Good For Small Business? (Reality Exposed)
How To Create A Landing Page On Shopify
Shopify offers a lot of ways and procedures to build an effective landing page. But today we are going to discuss the most simple and less complicated procedure that is user-friendly to every owner.
STEP 1: Log in to Your Shopify Dashboard
The first step is to log in to your Shopify admin dashboard by entering your login details and then click on “Online Store” from the left sidebar
STEP 2: Click On Pages
After clicking on “Online Store”, now you have to click on “Pages”
STEP 3: Click On the “Add Page” Button
Step 4: Enter Your Page Details
Now you have to enter your page details like page Title, and a description and you can also enter SEO details like the meta title and description.
After that, use the Theme template as “Default Page” and just click on the “Save” button
Step 5: Now select the Themes option from the left sidebar and click on the “Customize” button
Step 6: Click on the top drop-down and menu and select Pages>Default page
It will contain all your pages that were using the default theme page template
Step 7: Now select the Landing page that you want to edit by clicking on the “Change” button from the left sidebar and then selecting the page from the right sidebar and clicking the button that says “Select”
Step 8: Now you can start designing your landing pages by adding Image banners, Product collections, sliders, text, and much more stuff.
If you want your landing pages to be more developed, it is recommended to hire a coder or a developer who is familiar with using “liquid”, i.e Shopify’s own coding language.
Why Your Shopify Store Needs Landing Pages
If you’re running a Shopify store, then you know that it’s important to create landing pages to increase your sales and conversion rates. But did you know that landing pages are also essential for capturing email addresses and generating leads?
You can offer something for free in exchange for an email address, such as a free ebook, video course, or coupon code.
When visitors arrive on your landing page, they can immediately see what you’re offering and how to get it. This makes it easy for them to decide whether or not they want to sign up for your offer
When you create a landing page, you need to make sure that it’s relevant to your target audience.
For example, if you’re selling fitness products, your landing page should offer a free workout program or diet plan. If you’re selling wedding supplies, your landing page could offer free wedding planning tips.
Also Read: How To Cancel Shopify App Subscription (Easy Way!!)
Different Types Of Landing Pages
There are many different types of landing pages that can be used to attract customers.
Some of the most common are offer pages, single product pages, Offer pages, Seasonal sale pages, etc.
Email capture pages are also popular, as they allow store owners to collect leads from potential customers.
Each type of landing page has its own advantages and disadvantages, so it’s important to choose the one that will work best for your business.
So let’s dive deep into different types of landing pages and how they can benefit your Shopify store.
Single-product pages
A single product landing page is a great way to sell a specific product. They are easy to create with Shopify, and they have several advantages over traditional product pages.
Single product pages allow you to focus on the product you’re selling. You can feature high-quality images and a detailed description. You can also highlight the benefits of the product and explain why it’s perfect for your customer.
Since there are no other products to distract buyers, they can quickly decide if this is the right product for them. This increases your chances of making a sale.
Single product pages also make it easy for customers to buy the product they want. They can add it to their cart directly from the page, and they don’t have to search through a list of products or navigate through different pages.
Finally, single product pages are great for SEO.
Also Read: What Not To Sell On Shopify (7 Types Of Items To Avoid)
Product Collections Pages
Product collection pages are used to showcase a group of products.
Product collection landing pages are pages that allow customers to view products that are related to one another.
These pages often have high conversion rates because they make it easy for customers to find and buy products. Additionally, product collection landing pages can help increase brand awareness because they allow customers to see multiple products at once.
When creating a product landing page, it’s important to make sure that all of the relevant information is included.
This includes images of the product, a description of the product, pricing information, and any other relevant details. You should also make sure that the page is easy to navigate so that customers can quickly find what they’re looking for.
Offer Pages
An offer landing page is specifically designed to get a visitor to a particular offer, and the offer can be anything for eg. maybe you are offering 50% off on your products for a limited time or maybe you are providing a product bundle with a huge discount.
They’re also typically very simple, with clear calls to action and minimal distractions. This makes it easy for visitors to focus on what you want them to do and quickly decide whether or not they want to convert.
Also Read: How To Find Products To Sell On Shopify (Secret Sources!!)
Coming Soon/New Arrivals Pages
A coming soon landing page is used to announce a new product or service. Coming soon pages are typically used to generate excitement for the upcoming release by providing information about the product or service, such as its features and benefits.
A coming soon landing page is a great way to announce the arrival of upcoming products or upcoming trends. It can create a sense of curiosity and excitement among the audience, which can help the sellers to generate pre-launch buzz.
Seasonal pages
The Shopify seasonal landing page is a great way to promote your products and drive traffic to your store during particular seasons.
The page features holiday-themed designs and collections that are perfect for promoting your products during the holiday season. You can also use the page to promote special sales and discounts on your products.
This can be done in order to create a special sale or promotion for that time of year or to simply showcase products that are popular for that season.
There are many different ways to design and set up a seasonal landing page, so it’s important to tailor the page to fit the specific needs of your shop and target audience.
Conclusion
In conclusion, a landing page is a great way to market your Shopify store and generate leads and sales. It allows you to convince your visitors to perform a specific action for your online store whether it is by entering an email or by making a purchase.
By following the tips provided in this article, you can create a landing page that will help you increase traffic and conversions.
Thanks for reading.
Hey there! I’m Rohit Lohia, a passionate SEO enthusiast and the proud founder of Branded Bucks. I’m all about helping small business owners achieve success online through my blog. Join me on this exciting journey as we explore ways to make money online and build a thriving digital presence.