Shopify is an e-commerce platform that allows sellers to start and run their own online stores. If you’re a small business owner or a college student looking to get started with eCommerce, there’s no doubt that Shopify is the platform of choice.
The best thing about Shopify is that there are various ways in which you can promote your business on Shopify for free. The first thing to do is think about what you want your store to look like and what kind of products you want to sell.
Once you have a good idea of what you’re after, you can start exploring different marketing channels to get the word out there.
How To Promote Shopify Store For Free
If you’re looking to promote your Shopify store for free, there are a few things you can do. You can blog about the store, post on social media, or create an email list. Each of these methods has its own benefits and drawbacks, so it’s important to choose the one that will work best for your store.
Start a YouTube Channel
Starting a youtube channel for promoting your Shopify store is a great way to show your potential customers what you’re all about, and it can also help them to learn more about your products or services.
You’ve likely heard that you should be creating content around your products to get free traffic from YouTube. But what does that actually mean? And how do you make engaging videos without spending hours in front of the camera?
To start, think about what makes your product unique. What are the benefits of buying it? Why would someone want to see a video about it? Once you have a good idea, it’s time to start scripting.
It is not necessary to create long videos – in fact, shorter is often better. You can start with Youtube shorts also. Try filming a short demo or overview of your product, or show how it’s used in a fun or interesting way. If you can make people laugh or engage them emotionally, even better!
Finally, don’t forget to optimize your videos for search engines.
As a business owner, you know that marketing is key to success. One of the most effective ways to create awareness about your Shopify store is to start writing a blog about your online store.
If you don’t have a blog, you can start one for free on websites like WordPress or Blogger. Working on a blog takes a lot of commitment, therefore once you have started writing a blog make sure that you regularly update so that you can attract new customers on a daily basis.
In addition, be sure to include links to your store in your blog posts so that it can help you to drive traffic to your site and increase sales
Start a Facebook Page
Creating a Facebook page for your Shopify store is a great way to connect with customers and promote your business.
When setting up your page, make sure to include accurate information about your business, including the Shopify store URL and hours of operation. You can also add photos and videos to help showcase your products and services.
There are a few things to consider when starting a Facebook page for your Shopify store. The first is whether you want to create a general page for your business or target your page to a specific product or category. The second is what content you’ll post on the page.
To increase your visibility on Facebook and other social media platforms you can also give out special discounts and promotions. Moreover, you can also run contests and giveaways to drive traffic to your shop.
Friends and Family
Small businesses often rely on friends and family for promoting their products. Word-of-mouth is still one of the most effective forms of advertising, and it’s free!
When you’re starting out, be sure to ask your friends and family for help in sharing your Shopify store online and offline. You can even offer them a discount for referrals.
Another great way to get the word out about your shop is by participating in local events. Find out if there are any upcoming festivals or trade shows in your area, and apply to participate. Not only will this help you reach new customers, but it’ll also give you a chance to network with other business owners.
Reddit is a great way to promote your Shopify store for free. It’s a huge online community of people who love to share and discuss everything from the latest news and trends to their favorite products and services. This makes it a perfect place to market your small business and connect with potential customers.
With over millions of monthly users, Reddit offers a huge potential audience for your products.
Make sure to engage with the Reddit community while you’re promoting your store. Reply to comments and questions from users, and be helpful and polite.
Commenting on Blog Posts
When you’re running a small business, every little bit of promotion counts. One great way to get the word out about your Shopify store is to leave comments on blog posts related to your industry.
Not only will you be providing valuable information and insights, but you’ll also be promoting your business to a wider audience.
Commenting on blog posts is also a great way to build relationships with other small business owners. Commenting is a great way to start a conversation with potential customers and show that you’re an expert in your field. Not only that, but blog comments can also help improve your SEO ranking.
Also, be sure to include a link to your website or social media profile so potential customers can learn more about your business.
But please note that do not SPAM your links on other blogs, do a genuine comment, and build relationships with others.
Answering Questions on Quora
Quora is a question-and-answer platform where people can ask questions and get answers from other people in the community. It can be a great resource for small business owners, who can use it to get advice and learn from others’ experiences.
Quora has a large community of users who are interested in a variety of topics. This makes it a great platform for small businesses to share their knowledge and connect with potential customers.
Additionally, answering customer questions on Quora can help small businesses build trust and credibility. Moreover, it can also help you stay up-to-date on the latest trends and developments in your industry.
If you’re looking for a cost-effective way to promote your online store, email marketing is a great option. You can send a newsletter to your subscribers announcing new products, discounts, or special events. And best of all, email marketing is free!
Your email messages should be brief and to the point. You can include images and links to your website, or you can provide a coupon code that customers can use when they make a purchase. You should also test different subject lines to see which ones get the best response rates.
Another way to use email marketing is to send targeted messages to your customers based on their interests. For example, you can send a message about a new product that you think they would be interested in or offer them a discount on their next purchase.
This information can help you to improve your email marketing campaigns and see what works best for promoting your Shopify store.
Guest posting is a process where you write and publish an article on someone else’s blog or website as a guest.
But, before you start guest posting, it’s important to find websites that are relevant to your niche and target audience. Once you have done this, make sure that you include a link back to your Shopify store in the post, as well as in your author bio.
The benefits of guest posting include increased brand awareness, improved search engine rankings, and increased traffic to your site.
Pinterest is one of the most convenient ways where you can promote your Shopify store for free.
Creating boards and pins with images of your products, and adding links to your Shopify store, can help you reach a larger audience and drive more traffic to your store.
You can also use Pinterest to research trends and learn about what products are popular in order to create content for your Shopify store that appeals to your target audience.
Best place to advertise the Shopify store?
When it comes to advertising your Shopify store for free, there are a number of great platforms to consider.
One of the most popular options is Facebook, as it allows you to target a specific audience based on interests, demographics, and other factors. You can also use tools like Google AdWords and Instagram to reach new customers
How do you get customers on Shopify?
One way to get more customers in your Shopify store is by optimizing your website for search engines. This means making sure that your site is properly SEO optimized and that you are using the right keywords in your content. You can also use paid advertising to drive traffic to your store.
In conclusion, there are many ways to promote your Shopify store for free. You can use online platforms like social media and blogs, or offline methods like print media and word-of-mouth. By using a variety of methods, you can reach a larger audience and increase traffic to your store. So what are you waiting for? Start promoting your shop today!
Hey there! I’m Rohit Lohia, a passionate SEO enthusiast and the proud founder of Branded Bucks. I’m all about helping small business owners achieve success online through my blog. Join me on this exciting journey as we explore ways to make money online and build a thriving digital presence.