I know you’re probably wondering, ‘Can I make money on Tumblr?’
And that’s a great question!
Many people use Tumblr for fun without realizing you can earn real money from your content.
It sounds too good to be true.
In this post, I’ll explain exactly how to make money on Tumblr, even if you’re just a beginner.
You’ll learn the best monetization methods for Tumblr, how to set everything up, and tips to maximize your earnings over time.
So, let’s get started!
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What Is Tumblr?
Tumblr is a social media website where people can share text, photos, quotes, links, and videos. Users can create their own Tumblr blog and customize it to showcase things they like or are interested in.
For example, someone might have a blog just about books they like to read. They can change the design with different themes and post photos and reviews of the books.
Many people use Tumblr as an online journal or diary. Others use it as a way to share their interests and creative work like art, photography, or writing.
The best part of Tumblr is how easy it is to follow other blogs about topics you like such as video games, books, TV shows, movies, sports, cooking, science, art, etc.
When you follow blogs you like, the posts from those blogs show up on your feed so you always have new, interesting content to scroll through. You can also reblog posts from blogs you follow to share them with your followers too.
Overall, Tumblr provides a platform for people to express themselves through posting content while also letting them connect with people who enjoy the same hobbies and interests.
How To Make Money on Tumblr?
Below are the different ways you can use to make money on Tumblr:
1. Display Advertisements
The easiest way to make money on Tumblr is by displaying advertisements on your blog.
Once you are signed up, you can begin by displaying ads on your blog and earn money each time a user visits or clicks on the link.
Each ad network has its pros and cons. So, it is best to read the terms and conditions of all the platforms before deciding upon a network.
Your earnings will hugely depend upon your traffic and engagement rate.
The more engagement rate your blog will have, the more people are likely to click on your advertisements.
2. Sell Ad Space
Selling an Ad space means renting a portion or space of your Tumblr blog to different companies to help them advertise their products or services.
Once you have created a decent amount of visitors on your Tumblr blog, you can reach out to different brands that align with your blog’s niche.
In most cases, brands and agencies will themselves reach out to you to promote their product and services on your Tumblr blog
Brands are always looking to work with small influencers and pay them to place ads on their blog for promotional purposes.
Your earning potential by selling ad space will depend upon your traffic, niche, and deal with the brand.
Tip: You can reach out to your favorite brand’s PR or marketing managers through LinkedIn or their official website, pitch your services and negotiate the fees.
3. Sell Ebooks
Did you know the global ebook market size is $16.42 Billion in 2023 which is forecasted to grow and reach over $20.74 Billion by 2028?
You can take advantage of this opportunity to create and sell ebooks on your Tumblr blog to earn money.
Even if you are not an author, you can easily create an ebook based on your knowledge and skills. For example, if you have a good knowledge about food and nutrition then you can create an ebook on weight management, healthy diet, etc.
After creating an ebook, you can post the link to your ebook on your Tumblr blog for people to purchase.
Tip: You can use email marketing and setup automated email campaigns to build your email list and promote your ebook to them.
4. Create And Sell Tumblr Themes
If you have extensive knowledge of HTML, CSS, and Coding then creating and selling themes on Tumblr can be the best way to earn extra cash.
Tumblr themes are used to customize the various elements of the blog such as layout, structure, colors, text, etc.
Although just creating a theme is not enough, it also has to meet certain theme guidelines mentioned by Tumblr on their website.
Once your theme is ready for sale, submit it to the Tumblr staff and then wait for its approval.
If your theme gets approved, it will be live on the Tumblr marketplace and you can charge a fee per theme download.
5. Affiliate Marketing
Another way to earn money through links is by engaging in affiliate marketing.
Affiliate marketing is the process of earning a commission by inserting affiliate links on your blog.
An affiliate link is a URL that contains a unique identifier for an affiliate.
When a user clicks on the link and makes a purchase, the affiliate receives a commission
There are so many affiliate programs on the internet that can help you to monetize your blog, but the most famous affiliate program nowadays is ‘Amazon’s affiliate marketing program’.
- Start by signing up for the Amazon Associate program.
- Get you affiliate links for various products you want to promote
- Insert affiliate links of products in your blog posts on Tumblr.
- Earn commissions on every sale made through your affiliate link.
Inserting affiliate links of the products related to your niche can help you to earn money quickly.
For example, if you have a blog related to tours and tourism then you can promote affiliate links of products used in traveling like backpacks, tents, cameras, etc.
6. Promote Physical Products
Did you know you can promote your products on Tumblr and increase sales?
Promoting physical products on Tumblr is an excellent opportunity for Etsy or Shopify store owners to earn money through increased sales.
If you don’t have an online store yet then go through the below video to start an online business today:
Depending upon your store’s niche, you can create and post content on Tumblr that helps promote the products.
For example: If you sell home décor items on your online store then you can post content related to home décor ideas, color schemes, etc.
Apart from educating users, it is also necessary to insert the link to your Etsy or Shopify store in your post to redirect potential customers to make a purchase.
7. Teach How To Use Tumblr
If you are reading this guide on ‘how to make money on Tumblr’ then it means you are already familiar with the Tumblr platform.
Why not use this knowledge to earn money?
You could teach other users to use Tumblr efficiently, gain followers, create community, increase sales, etc.
People are always looking for someone with good experience to help them learn and grow their Tumblr account.
Although a lot of tutorials are available on the internet, one-on-one sessions are needed to solve the personal queries of the people.
You can take the opportunity of this gap in the market and reach out to people who are looking for guidance and pitch your services on Facebook groups, etc.
You can take individual or group sessions on Zoom or Google Meet and charge money for each session. People mostly prefer in-person learning to clear their doubts and get in-depth knowledge of the subject.
Note: You could also become a consultant for brands who are looking to enter the Tumblr space and teach them about the pros and cons of the platform.
8. Sponsored posts
You can also collaborate with the brand and post sponsored posts on your Tumblr blog.
Sponsored posts are a type of advertisement in which brands pay bloggers to publish content promoting their products/services to increase their reach and sales.
Brands pay bloggers to post promotional content like upcoming sales, latest launches, tips and tricks, etc. They always look for people who have a strong presence and can influence the purchasing decisions of the buyers.
You can reach out to brands that resonate with your blog’s niche and pitch them for collaborations. You could charge a flat fee per post or insert an affiliate link and earn money through sales commissions.
Your earning potential through sponsored posts depends upon your agreement or deal with the brand.
Frequently Asked Questions
Below are a few frequently asked questions to help you out:
Can I Earn Money from Tumblr?
Yes, you can earn money from Tumblr. You can make money on Tumblr by adding affiliate links, joining ad networks such as Google Adsense or Yahoo Bing Contextual Ads, selling ad space, selling eBooks, and designing and selling Tumblr themes.
Can You Make Money Off Tumblr Live?
Tumblr Live doesn’t run advertising, so you can’t make money in the same way as allowing YouTube ads.
However, viewers can use real currency to buy credits on Tumblr and then use them to send virtual gifts to their favorite creators.
If you receive a gift, you’re awarded a certain amount of Diamonds, depending on the gift’s value
Is Tumblr a Paid App?
No, Tumblr is not a paid app which means that anyone can use the Tumblr platform for free.
And there you have it, the guide on how to make money on Tumblr.
I hope you found these ways helpful.
Making money online comes easier to some than others, but with the right focus, anyone can earn cash through their Tumblr blog.
It does take some trial and error to figure out what monetization method performs best for your specific account and audience. Start small by experimenting with things like affiliate links and sponsored posts.
Slowly scale up as you build your following and then refine your approach. The most important thing is to keep creating great content that your audience loves.
If you have any other questions on the topic, feel free to leave a comment below! I’m always open to connecting with readers and helping Tumblr users maximize their earning potential.
And if you found this article useful, please share it!
Hey there! I’m Rohit Lohia, a passionate SEO enthusiast and the proud founder of Branded Bucks. I’m all about helping small business owners achieve success online through my blog. Join me on this exciting journey as we explore ways to make money online and build a thriving digital presence.