“As per a report, approx. 60% of the global population use social media today.”
Seeing this data, we can clearly say that any business can easily scale up its success or growth by presenting its organization on social media platforms.
But here is a problem.
Managing these social media platforms is not so easy, especially for an organization having a small team.
This is because, in a company, everyone has their own responsibilities, and for them, posting regular content on these social media platforms might be a very stressful task.
In this article, we will talk about non-profit organizations.
How can they be active on social media platforms without wasting much time?
If it seems interesting or useful to you, continue scrolling through this article.
Today, in the era of the Internet, non-profit organizations can easily promote their programs and events to a larger audience simply by sharing heart-touching content with them.
And you know the best part?
The best part is that they can do so without spending much time and effort.
I mean to say that they can do it simply by using social media platforms as these can help non-profits to stay consistent on their social media profiles and make managing various profiles a breeze.
Below, in this article, I have compiled a list of the top 8 social media management tools that can be easily afforded by any non-profit organization.
Also Read: 10 Best Small Business Packaging Ideas
Why Social Media Management Tools Are Important
As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand.
But what you may not realize is that social media can also be a time-consuming task. That’s where social media management tools come in.
Social media management tools are software programs that help you manage your social media accounts.
These tools help you manage all your social media accounts in one place, so you can quickly and easily post content, respond to comments, and track your performance.
They also offer features like scheduling and analytics that can take your social media game up a notch.
These platforms help businesses by providing them with insights into their social media activity, who their audience is, and what kind of content is resonating with their audience.
Here are five important things that a social media management tool should be able to do:
- Schedule and publish content
- Monitor activity and engagement
- Managing multiple social media accounts
- Automating repetitive tasks
- Generating reports
- Easy to use
- Affordable
One example of a social media management tool is Hootsuite.
This tool allows users to track all of their social media channels in one place, making it easier to see what people are saying about their business.
Best Social Media Management Tools For Non-Profits
Mention
Mention is the mind-blowing tool to scan all the conversations happening around a particular keyword. Also, it helps you to get essential metrics which include sentiment, influence score, volume, etc.
Best for: Identifying the latest updates to develop unique and engaging content along with interacting with the media and influencers.
Pricing:
- For solo: $29
- For pro: $99
- For pro plus: $199+
Discount for non-profit: 20% off on yearly subscription.
BuzzSumo
BuzzSumo is all about SEO.
Tell me one thing, if you don’t have any idea of trending keywords and hashtags, will you be able to rank higher on SERPs?
Obviously, not.
To do so, you can go with BuzzSumo as it can help you to monitor trending topics, keywords, and hashtags online to give you a higher ranking on SERPs.
Also, it boasts backlink audit features and helps you to keep track of your current backlinks along with building new ones.
The best part is that it helps you to connect with your influencers so that your brand gets maximum attention and support from the audience.
Best for: Connecting with the influencers and building backlinks.
Pricing:
- For pro: $99
- For plus: $179
- For large: $299,
- For enterprise: $499+
Discount for non-profit: 40% off on all plans.
Hootsuite
We all know that planning social media content is very important for every type of business.
But what if you don’t have time to spend hours every day posting new content and responding to your audience?
This is where Hootsuite steps in!
It helps you to link all your social media profiles to one website and manage them from a single dashboard.
Not only this, Hootsuite also helps you to schedule all your social media posts on all platforms, manage your content seamlessly, and helps you to engage with the relevant topics in your sector.
Best for: Create engaging and unique content for multiple social media profiles.
Pricing:
- For professional: $19
- For the team: $99
- For business: $599
- For enterprise: it is custom and the rest depends on the requirement
Discount for non-profit: 50% off on professional and team plans
Canva
If I am talking about social media management tools, then how can I forget Canva?
Every social media platform demands creative and engaging pictures to be on top and for that, every company needs to hire an experienced graphic designer who will obviously demand a high salary.
Now for a non-profit organization, it may not be easy to hire a professional graphic designer and pay him such a great amount.
Here, Canva comes in with millions of themes, graphics, icons, and fonts in its arsenal.
It allows anyone to create eye-catchy and meaningful visuals within the minimum time and effort.
The best thing is that here no one needs to have any experience to design the graphics. He just needs to choose a relevant and attractive template from the Canva library and give it a new look as per their business needs.
Best for: Creating effortless and amazing graphics in no time and without any experience and posting on various social media platforms directly.
Pricing:
- Forever Free Plan
- Pro is $9.95
- Enterprise is $30
Discount for non-profit: Free subscription to Canva Pro.
Sprout Social
Having the ability to provide you with real-time results of ongoing social media activities and keep you updated with the audience intel, Sprout Social is a great social media management tool with excellent content publishing functionality.
Sprout Social allows you to schedule posts on different social media profiles in order to increase awareness, level up social media reach and efficiency, and much more.
It helps you to create and schedule relevant content that in turn leads to a substantial increase in traffic across various social media platforms.
Best for: Measuring the results and efficiency of social media marketing, growing awareness, and reach on different social media platforms.
Pricing:
- For standard: $99
- For professional: $149
- For advanced: $249
Discount for non-profit: As per request and necessity.
Keyhole
It is an AI-enabled social media management tool offering several features like non-stop campaign monitoring, prediction of performances, and suggestions for content creation. Also, it keeps you updated with the latest figures and trends related to your topic.
Best for: Content creation and performance prediction.
Pricing:
- For professionals: $199
- For corporations: $599
- Companies: $999
Discount for non-profit: 10% off on real-time data subscriptions
Later
From content creation to finding and scheduling relevant content and stories for Facebook, Twitter, Pinterest, and much more, Later has everything.
Also, it enables users to know the reach and engagement of their posts.
Best for: Driving high-quality traffic and scheduling content for various social media posts.
Pricing:
- Forever free plan
- Plus Plan is $7.5
- The premium is $16
- The starter is $24
- and the brand is $41
Discount for non-profit: 50% off on annual and monthly subscriptions.
Typito
It is like Canva for videos which work on drag-and-drop functionality so that anyone can create professional and attractive videos of all your social media handles.
Also, here you can customize Typito’s templates as per your brand’s colors, fonts, and logo.
Best for: Creating professional videos in a few simple steps.
Pricing:
- Starter: $29
- Professional: $66
- and premium: $149
Discount for non-profit: 50% off on annual subscriptions.
Conclusion:
Social media has really created a buzz in the lives of millions of people.
It has created a mind-blowing opportunity for the business to connect with its potential audience directly and in a more personalized way.
Social media platforms are really very helpful for people to make a personal connection with their audience but managing these platforms is sometimes very tedious and time-consuming, especially in today’s busy schedule.
Luckily, there are numerous social media management tools that can make social media marketing easier to a great extent and give non-profit organizations the knowledge and tips to succeed in the competition.
If you also want to get an edge over your competitors, make sure to try at least one of the above-mentioned tools in your marketing strategy.
Thanks For Reading !!
Hey there! I’m Rohit Lohia, a passionate SEO enthusiast and the proud founder of Branded Bucks. I’m all about helping small business owners achieve success online through my blog. Join me on this exciting journey as we explore ways to make money online and build a thriving digital presence.