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How To Link Etsy To Instagram As a Seller (Step By Step!)

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  • Post last modified:April 20, 2022
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Instagram is a popular social media platform that allows users to share photos and videos. If you have an Etsy shop, you can use your Instagram account to promote your Etsy shop and products.

But how to link Etsy to Instagram? and is it necessary to link Instagram shop in order to use Instagram for promotion purposes?

We will discuss all of that in this blog post, so if you are also wondering how to connect Etsy to Instagram then read this post till the end.

How To Link Etsy To Instagram

If you’re an Etsy shop owner looking for ways to market your products to a wider audience, integrating your shop with Instagram is a great way to do so.

Instagram is a social media platform having billions of active users and provides a great opportunity to reach people who may not be aware of your Etsy shop.

However, in order to see the best results, it’s important to post regularly. If you only post once every few weeks, your followers may lose interest so Instead of posting once in a while, aim to post at least once a day – and make sure that each post is high quality and engaging.

For those who don’t know, you can quickly post to popular social media platforms like Instagram, Pinterest, Facebook, and Twitter directly from your Etsy dashboard and sell on the Etsy app.

You can create 6 types of posts for your social media using Etsy:

  • Latest listings you’ve added (up to 25 of your most recent listings)
  • Items you’ve favorited
  • Recent Shop milestones that you have achieved, like Star Seller, Anniversary
  • Current or upcoming sales and coupons
  • 5-star reviews by your customers
  • Shop updates (Available on Sell On Etsy App Only) 

To be able to post directly from Etsy you need to connect your social media accounts to Etsy. Let’s see how to do it.

  1. First, visit and then click on Shop Manager.
  2. Click Marketing from the left sidebar
  3. Now click on Social Media.
  4. Now, Click on Social accounts to connect to your social media account.
  5. Click Create post in order to create a post for your social media account
  6. Select the type of post you want to create.
  7. Click Next.
  8. Add your images and captions.
  9. Select the social media you want to share your post with.
  10. Click Post.

How To Promote Etsy Shop On Instagram

When used correctly, Instagram can be a powerful tool for promoting your Etsy shop. Here are some tips for getting the most out of the platform:

Create Content

If you want to promote your Etsy shop on Instagram, you need to create regular content. This means regularly showcasing your products and convincing buyers that they should purchase from your shop.

One great way to do this is by creating short videos that show off your products like jewelry or crafts. This way, buyers can see the product in action and get a better sense of its quality and craftsmanship. You can also post photos of your products in use, or simply take pictures of them against a simple and minimal background.

Try using a mix of general and specific hashtags related to the type of product you’re selling (e.g., #handmadejewelry, #etsyshop, #uniquejewelry).

Link In Bio

If you have an Etsy shop, then make sure to include your shop’s link in your Instagram bio as that’s the only place where we can add clickable links on Instagram.

This will help you direct traffic from Instagram to your Etsy shop and potentially increase sales. You can also mention “Shop Link In Bio” in the captions of your posts to remind people to click on it and check out your products.

Adding a clickable link in your bio makes it easy for people to visit your shop, and mentioning it in your post captions will force people to click on the shop link in your bio and this will help you generate traffic from Instagram to your Etsy shop.

Engage With Similar Accounts

When you’re first starting out on Instagram, it can be tough to get those initial followers and eyeballs on your account. One great way to do this is to engage with similar accounts. This will not only get you initial engagements, but it could also lead to more clicks on your bio link and sales.

One way to find similar accounts is by using hashtags. Search for relevant hashtags related to your industry and find out similar accounts or pages. Then, start engaging with those accounts by liking and commenting on their posts.

Not only will this help you get noticed by others, but you may also get more clicks through your bio link. And, who knows, you may even end up making a sale or two!

DM People

When you are starting out on Instagram, it can be difficult to get people to check out your page.  One great way to get those initial followers and eyeballs on your account is by sending messages to other users who you think might be interested in what you have to offer.

However, it is important not to spam other users with requests, rather, send a beautiful message that will catch their attention and make them want to check out your page.


Can you link Etsy products on Instagram?

Instagram is a visual platform and as such, it’s the perfect place to share photos of your latest Etsy products. However, you cannot link directly to Etsy products on Instagram. You can, however, promote your Etsy shop by adding your shop’s link in your profile and posting regularly using relevant hashtags.

Why is my Etsy link not working on Instagram?

There can be 2 reasons why your link is not working, one reason is you have entered the wrong URL on Instagram so please cross-check your shop’s URL again.

And the other reason can be that you are using the link in Instagram posts captions or comments, Instagram allows clickable links only in bio. So your links will only work when pasted in the bio section.

How do I promote my Etsy shop on social media?

One of the best ways to promote your Etsy shop is to create interesting and engaging content. Post photos of your products, write about the process behind making them or tell a story about how they came to be.

Share tips and advice related to what you sell, or post photos and recipes that use your products. Be sure to use relevant hashtags so that people who are interested in what you do can find your posts.

Make sure that your social media accounts are well-maintained and active. Respond to comments and questions, and interact with other users.


In conclusion, using Instagram to promote your Etsy shop is a great way to get more sales. By linking your shop to your account, you can easily share your products directly to your social media platforms from Etsy and drive traffic to your shop.

So that’s how to link your Etsy shop to Instagram, there are also many creative ways to use Instagram to promote your Etsy shop, so be sure to experiment and find what works best for you. Thanks for reading!

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