Today, social media has a big role to play in influencing business activities. Especially for marketing, PR, SMM, any and every social media platform makes sense for such purposes.
However, just like any other social media platform, even Pinterest has a say in this regard.
Today, Pinterest is one of the most popular social media platforms where you can get your hands on some interesting designs, new blog posts, recipes, home improvement tips, tricks, and many other useful things.
The marketing needs of businesses are growing with each day and big companies cannot maintain their Pinterest accounts all by themselves. That’s where you can take advantage and think of starting your career as a Pinterest manager.
But, if you don’t know where and how to start, this blog post is right here to guide you in each step. Keep reading ahead to know more!
What Is A Pinterest Manager?
A Pinterest manager is nothing but an expert in using the Pinterest platform whereby, they help businesses to grow their marketing using the Pinterest platform.
The best marketing practices that your business can ever get, a Pinterest manager can fulfill such needs.
For any business, it is important to bring more traffic and conversions to their business, and that’s where a Pinterest manager can help you effectively.
They can help business owners grow their reach and do a lot of marketing activities on Pinterest.
Pinterest is a bit different from other social media platforms and a business might need help to maintain their Pinterest marketing activities.
That’s where a Pinterest manager goes a long way in helping such business develop their reach through Pinterest. They help businesses bring in more sales through effective promotion on Pinterest.
What Does A Pinterest Manager Do?
In simple words, a Pinterest manager will do every possible marketing activity for your Pinterest account.
Any kind of help needed such as setting up a new business Pinterest account, keyword research and using them in the account, creating boards, designing pins, etc.
Besides, they also help keep a track of marketing success through different kinds of analytics.
Understanding the needs of a business, forming marketing strategies, and executing such marketing activities is all in the hands of a Pinterest manager.
With this, they are meant to help businesses meet their goals. For example, a Pinterest manager will help bring more traffic to your business, or, will help you market a particular product or service, that your business is selling.
Besides, if you want to maintain blogs in your Pinterest account, all such needs are looked after by a Pinterest manager.
How To Become A Pinterest Manager?
Now that you know how a Pinterest manager works, I am pretty sure you would like to know how to become a Pinterest manager? If that’s the case, here are a few tips that you need to follow to start your journey as a Pinterest manager. So let us start with a step-by-step guide:
Learn Pinterest Marketing Techniques
Maintaining a business account on Pinterest is not a matter of joke. It is even more difficult than maintaining a personal Pinterest account.
The best way to become an expert on Pinterest is to take up free courses or paid courses if you are willing to spend a little on your education.
You can find lot of Pinterest manager free courses online or you can go for a paid one as well if your pocket allows.
Several courses are available online that will teach you everything about how the marketing system in Pinterest works.
You will learn everything from creating a business Pinterest account to creating boards and pins based on your clients’ specific requirements.
Create A Free Sample Portfolio For Yourself
Before starting as a professional, it is important to make people believe that you can do the job.
Similarly, as a Pinterest manager too, you can try and start your Pinterest page and do all that is necessary. Help the profile grow, keep a check on the analytics and focus on things that can help your account get better.
Any client who comes to you for your services will seek proof of your work. That is where you can use your Pinterest profile and your client might be convinced enough to invest in your services and see their Pinterest account develop with time.
Learn To Structure Services In The Form Of A Package
Yes! Pinterest management is not just about one or two skills, instead, it is about learning a set of different skills to help build a Pinterest business account.
In that case, as a professional, you can offer several services under a package system. This will help you as well as the client to select which package works best for his business purpose.
Furthermore, make sure your packages are structured in a way to benefits both you as well as the client at hand.
Any client would love to see results in the shortest time and with minimum cost spent. Thus, you can target your package based on these factors to become a good Pinterest manager.
To sell your services, you need clients, and that in itself is a very big challenge. There can be different ways to find clients. For example, you can tell your existing clients about a new service you are offering.
Or, you can talk to friends and family to bring in some referrals for you. Besides, there can be several other ways too. Besides, you can opt for directly reaching out to known people through other social media platforms or emails.
But, as a matter of caution, make sure to opt for genuine sources because that is what your future clients will look at. Word of mouth is perhaps the best way to make a client believe in your services and come running to you to seek help.
If you don’t know about freelancing check out our freelancing guide for complete beginners.
Promote Your Services As Much As Possible
When you come up with something new, it is important to do some marketing to help people know about your services.
Once you have your first client at hand, you can help yourself grow faster. With experience, you can convince more people to come and take up your service as a Pinterest manager.
At this stage, you can also look forward to a full-time career as a Pinterest manager.
Your experience will speak for yourself and you can keep adding new and advanced skills to your basic skill set. With that, you are all good to kick start as a full-time Pinterest expert.
Keep An Eye On Your Competitors
To prove yourself to be better than the others in the market, it is important to closely see what your competitors are up to.
Several masters in the field are your target areas. You can keep a check on how they present their services, service packaging structure, etc. These can be a great inspiration for you.
To ensure success, the footprints of such already successful people can be of help. You can follow their steps and see if it works for you too.
Do Client Research
To win clients during an interview, this is perhaps the most important step that most people don’t talk about. Learning about your prospective client’s business and how you can help them grow can help you win the project. Before the interview, you can try to understand the client’s business needs by looking at their profile and other information available on the internet.
Once you do that, you can use your skills to make plans on what way you can help the client to meet their business needs in no time. With this, you can easily get more projects too with the same client.
How long does it take to become a Pinterest manager?
There is no single formula that works for all. It all depends on how fast you can learn the needed skills and start to work on them. Some people take 30 days to get their first clients, while some others can take up to 2 months or even more, depending on their effort. Besides, as a side income, starting as a Pinterest manager is a great idea.
How to make money as a Pinterest Manager?
Your clients will be happy to pay you depending on the results you bring for them. As a Pinterest manager, you can easily make money by offering your clients the best services at the best rates. You can make sure that your client’s requirements are met and that’s how you can leave behind satisfied clients who pay you happily.
Pinterest today has turned out to be a great source of income for those who take a huge interest in learning more about social media. Businesses today are looking for experts that can help their businesses grow in the online world.
Thus, there is huge scope to make money for a Pinterest manager. With that, you have all the necessary information you needed on how to become a Pinterest manager. This blog post has all areas covered for you to try out and see what works for you.