Etsy is a great platform for selling handmade and vintage products.
Since the launch, this marketplace has shown significant growth and now it is having millions of active users every single month.
Although the old sellers on marketplace are already aware of how to upload items and add item variations to it.
But the new sellers always have one question in mind and i.e. how to add product variations to listings?
As an Etsy seller, you know that adding different variations of products will result in an increase in sales.
Because now the buyer has various options to choose from.
For eg., if you are selling a t-shirt then you can list different color variations for that t-shirt Or if you are selling a necklace, then you can list different types of necklaces.
But how to add variations on Etsy?
Adding variations to your Etsy listing is very easy and takes only a few mins.
In this article, I am going to show you how to add variations on Etsy, but before moving further let’s take a look at what are listing variations?
Also Read: 10 Secret Tips To Double Your Etsy Sales
What Are Listing Variations On Etsy?
Listing variations are different variants of your listing that you can add using the ‘Variation’ section on Etsy.
Here is how it looks like:
Let’s take an example to make this easy for everyone, I will use my t-shirt listing here as an example. So let’s say you have a t-shirt listing and you want to add variations to it.
You can offer different variations on that listing for color (red, black, white, etc), size(small, medium, large), fabric (cotton, polyester, etc.)
Buyers will choose the variation they want and add the listing to the cart.
Pretty easy, right?
Now let’s take a look at how you can add variations on Etsy.
Also Read: 13 Things To Do Before Opening An Etsy Shop
Reasons For Adding Variations In Your Listing
Here are some reasons for adding variations to your Etsy listing.
Increases Conversions – The more options a buyer has, the higher is their chances to convert into a sale. So if you offer different sizes and color variations then there will be a high chance that buyers will make a purchase from you.
Increases Average Order Value – Some variations can be costly than others. For eg. a large size t-shirt is going to cost more than a small size t-shirt. That means you are increasing your average order value by adding variations.
High Price = High Profit
Beat The Competition – There are many sellers on Etsy who offer different variations of a product, so your listings will have to be better than them.
So if you want to stand out from the crowd and attract more buyers then it is important that you add relevant variations in your listing.
How To Add Variations On Etsy
Let me show you step by step guide for adding product variations to your Etsy listing.
Adding variations to a listing requires few steps. Now you can either add a new product and add variations to it or you can add variations to the existing products as well.
Step # 01
Go to your Etsy shop and then go to the listings page and select the listing you want to add variations to and click on edit.
Step # 02
Scroll down at the bottom and under the variations section, you will see a button called “Add Variations” click on that.
When you hit add variations, a popup will come and ask you to choose the variation type you want to add for eg. primary color, secondary color, dimension, etc.
Choose the variation type as per your needs.
Fill out the details of the variations and you can also provide different prices, quantities, and SKU values for different variations.
Click save to finish up. That’s it. Now you have successfully added variation to your Etsy listing.
You can also change the order of the variations by simply drag and drop
Also Read: How To Block Someone On Etsy
How to add variations on Etsy for digital product
Adding variations to a digital item is the same as that of physical. You can follow the same steps mentioned above.
How to add more than 2 variations on Etsy
You can easily add more than 2 variations on Etsy using the same steps mentioned above.
How to add price variations on etsy
You can only add price variations for the same product by providing different attributes for eg. color, dimension, fabric. You just have to enter different prices for different variations available.
How to add quantity variations on etsy
You can only add quantity price variations for the same product by providing different attributes for eg. color, dimension, fabric, you just have to enter how many pieces of that variation are available.
Adding variations to your listing is one of the best ways to increase your product sales. This allows you as a seller to provide more choices for buyers and will likely result in increased revenue with less effort on your part.
Adding variation types such as color, size, fabric type, etc., can help narrow down their selection process which increases conversions.
I hope you have learned how to add variations on Etsy. If you have any questions, please feel free to ask in the comments below.
I will be happy to help.
Thank you for reading!