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How Much Money Can You Make On Etsy (The Reality!!)

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Starting an online Etsy shop can be a great way to make money, but it’s important to do your research and find out the potential of this marketplace before you start selling your products.

This is where things can get a little tricky – there are so many different marketplaces with different fees and selling restrictions and Etsy is one of them.

To help you figure out how much money you can make on Etsy, we’ve put together this guide for you so that you can have an idea about how much money can you make selling on Etsy.

As of 2023, According to Similarweb, Etsy receives around 467 Million users every single month and most them are coming from tier 1 countries like USA, UK, Canada, etc.

Etsy Traffic Overview

As continues to grow in popularity and has millions of active buyers, more people are starting to ask the important question: how much money can I make on Etsy?

The answer, unfortunately, is that it depends on a few factors, including your skill level and the popularity of the items you sell.

However, if you’re willing to put in some effort and learn how to market your products effectively, there’s no doubt that you can make a respectable living from Etsy.

How Much Money Can You Make on Etsy?

The average annual income of an Etsy seller as of 2023 is around $44,000, but that doesn’t mean that you can make the same, well, you can but it takes a lot of time and effort.

Although, there are many factors that can affect how much money you make on Etsy.

Here’s what I made in my first year selling digital products on Etsy.

Etsy Earnings

One important factor is how many products you have in your shop to sell. The more products you’ll have the more you will sell and the more money you make.

Another key factor is the price of your products. If you set higher prices for low-ticket products nobody is going to buy them so you need to price your products correctly.

The age of your shop also affects how much money you make. If your shop is new, you may not make as much money as older shops that have been around longer.

Factors like shop promotion using paid ads, SEO, and marketing all play a role in determining your Etsy earnings. However, with some hard work and dedication, you can easily increase your income on Etsy.

Can You Make a Full Time Living On Etsy?

Definitely, you can, I know some sellers who are literally filling their banks out of Etsy but you know what’s common in all of them?

They have been on the platform for years, working and grinding every single day, shipping out orders, managing inventories, replying to messages, etc.

So it all depends on how much effort you are willing to put in.

It’s more realistic to start with Etsy as a side hustle and slowly build it into a larger business over time. That’s how big sellers has started as well. Nobody quits their job to start an Etsy shop and you don’t have to do that too.

So in summary, yes it’s definitely possible to make a full-time living from Etsy.

But you need the right mindset of treating it as a business, be willing to put in the long hours especially early on, and have persistence to keep going even when sales are slow.

Start small, reinvest your profits, and grow it steadily over time.

How Much Can You Make on Etsy Selling Jewelry?

Jewelry is one of the hot-selling categories on Etsy.


This is because Etsy attracts an audience that perfectly aligns with jewelry – around 53% of Etsy’s users are females who love buying unique accessories.

Etsy Audience Overview

In total, Etsy receives over 467 million visits per year, providing jewelry sellers access to a huge base of buyers.

Unlike other marketplaces, Etsy shoppers come looking specifically for handmade, creative, one-of-a-kind items like jewelry.

They appreciate the artistry and are willing to pay good prices for quality.

This niche focus is perfect for jewelry sellers, allowing them to command higher profit margins than if they sold commodity or mass-produced jewelry.

By tapping into the specialized audience and marketplace, talented Etsy jewelry designers can scale up their shops dramatically.

It’s not uncommon to see top Etsy jewelry shops making thousands of dollars per month, or even six-figure revenues annually.

How Much Can You Make Selling Digital Downloads On Etsy

The amount of money you can make is completely dependent on the type of digital download you are offering, the price point at which you are selling it, and your marketing efforts to drive sales.

In general, digital products start from$1 – $2 and could be sold for up to $100 per item. It totally depends upon the item that you are selling.

If you offer a high-quality product with an attractive price tag, then you can easily make $1000+ every month, it’s not very hard trust me.

In this Youtube video, Sandra DI explained, how she made $11,000 just by selling digital products on Etsy.

Additionally, utilizing various promotional techniques such as running discounts, and promoting your Etsy store on social media can help you bring in more sales and profits.

How Much Do Etsy Sellers Make

Since Etsy is such a popular online marketplace, it’s no surprise that the average income of an Etsy seller is around $44,000.

However, this number is not fixed and depends on many factors, including the size of a shop’s inventory and how hardworking and dedicated the seller is.

Larger shops generally make more money than smaller ones, as they have more products and a larger customer base.

There are a number of factors that contribute to a shop’s success on Etsy, including the quality of the products, the level of customer service, and the marketing and advertising efforts of the seller.

Additionally, there are many other things that go into how much can you make selling on etsy, such as the products they sell, how well they market their shop, and how much competition is there in the category.

Pros and Cons of Selling on Etsy

Like other marketplaces, Etsy also has some Pros and cons when it comes to selling and buying. Let’s take a look at some of them one by one.


Large Customer Base:

The pros of selling on Etsy include the ability to reach a large number of potential customers, as well as the opportunity to build an online storefront with minimal marketing effort.

Etsy has a large customer base, which means that sellers don’t have to market their shops and products as much in order to generate sales.

This is because Etsy already has millions of buyers who are interested in handmade and vintage items.

Additionally, the site’s amazing search engine makes it easy for shoppers to find what they’re looking for. This makes Etsy an ideal place for sellers to sell their products online.

Also Read: How To Sell Digital Downloads On Etsy In 6 Easy Steps

Low Store Setup Cost:

Sellers can open an online shop for free and list an unlimited number of items.

The website charges sellers a 0.20$ listing fee and 6.5%  transaction fees (as per their new fee structure), which are lower than the fees charged by some of the other eCommerce giants like Amazon.

Etsy also offers a more personal shopping experience for buyers, who can chat with sellers directly through the site’s messaging system.

Etsy Tools And Resources

Additionally, Etsy offers a variety of tools and resources to help sellers succeed, such as their latest search analytics that provide details about the keywords buyers are searching and the listing rankings.

Not only that, but Etsy also sends its sellers regular tips to improve their shop’s performance and increase their revenue.

And how can we forget about Etsy payments? Etsy payments allow sellers to collect payments from buyers worldwide without any hassle.

They can also customize their shop to make it their own by uploading a shop logo, and a shop banner, adding a profile picture, and writing a description and shop policies.

Buyers appreciate the wide variety of items available on Etsy, as well as the fact that they can buy handmade and vintage items directly from the source.

They also appreciate the customer service provided by Etsy, which includes buyer protection policies and a review system.


The cons of selling on Etsy include the competitive environment, the fact that sellers do not have full control over their shops, and the commissions that are charged on every sale.

Competitive Environment

The competitive environment on Etsy can be challenging because there are so many sellers, and buyers can easily compare prices and go for different sellers rather than purchasing from you.

The platform is extremely crowded, with millions of active sellers. This makes it difficult for sellers to stand out from the crowd and attract buyers.

Second, because Etsy is so crowded, it can be difficult for new sellers to get noticed and it becomes also tough for shops to maintain a consistent amount of profits over time.

So if you want to make money on Etsy, you’ll need to do some serious strategizing and marketing work from the start.

Not Having Full Control

Sellers do not have full control over their Etsy store, which can be frustrating, and they must follow Etsy’s rules and guidelines.

For eg., sellers cannot put a form on their Etsy store homepage asking visitors to sign up for their email list, and they cannot effectively market to those who have not already visited their shop

Commissions On Every Sale (Now Got Increased)

Etsy charges commissions and listing fees on every single sale, which could be frustrating for sellers.

Commissions are a percentage of the item’s sale price that Etsy charges to the seller, and listing fees are a set amount that Etsy charges to the seller for every item listed on their platform.

Etsy have recently increase their transaction fees to 6.5%, the listing fee is as usual 0.20 USD for each item that you put on your shop for sale.

These charges can add up and eat into a seller’s profits, so it’s important to understand them before selling on Etsy.

Look at our complete guide on how much money do Etsy take from sellers including all the fees and commissions.

FAQ on How Much Can You Make On Etsy

Here are some frequently asked questions on the topic of how much money can be made on Etsy as a seller.

How much money will you make on Etsy?

If you’re like most people, you probably think that Etsy is a fixed-income platform. After all, how much money can you realistically expect to make on Etsy?

The answer is that it depends on many factors, including the type of products you selling and your marketing strategy.

So there is no fixed amount I can tell you, some sellers are filling their banks on Etsy while some Etsy shops are still struggling to make a living on the platform.

How much money can you make on Etsy before paying tax?

The average income figure that I gave you, in the beginning, was before taxes so you can have an idea from that.

How much money you will make on Etsy after taxes will depend upon your country and the tax law over there.

How much does the average person on Etsy make?

The average person on Etsy makes $44,000 per year but again it depends upon your hard work and dedication.

Can you make a living off Etsy?

There is no definitive answer to this question. It depends on a variety of factors, including the type of products you sell, the amount of time you devote to your Etsy shop, and the level of competition you face from other sellers.
However, in general, it is possible to make a living off Etsy if you are creative and sell unique or high-quality products.

Wrapping Up

So, it is evident that there is potential to make a lot of money on Etsy if you are willing to put in the work.

However, it is important to remember that success does not come overnight and it will require a lot of dedication and hard work.

With that said, if you have a creative product and are passionate about selling online, then Etsy may be the perfect platform for you.

Happy Selling 🙂

Also Read:

How Do I Speak To Someone At Etsy

How To Print Etsy Downloads At Staples 2022 (From Home!!)

How To Cancel An Order On Etsy

What Are Etsy Offsite Ads! Are They Worth It?

How To Add Product Variations To Your Etsy Listing: The Right Way

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