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How Much Can You Make Selling Digital Downloads On Etsy

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Etsy is a popular online marketplace that is popular for handmade and vintage items where artists can showcase and sell their creations from the comfort of their homes.

Digital downloads, such as printable art, digital planners, and e-books, have become increasingly popular on Etsy, with many sellers earning a significant income from their sales.

However, the question of how much one can make selling digital downloads on Etsy is a complex one, and the answer depends on various factors such as the type of the product, the pricing, the level of competition, and the marketing efforts.

In this article, we will explore the earning potential of selling digital downloads on Etsy and provide some tips for maximizing your sales on the platform.

How Much Can You Make Selling Digital Downloads On Etsy

Making money on Etsy selling digital items can vary from a few hundred dollars to $100k+, yes that’s true, some sellers earn nothing on Etsy while others are filling their banks.

As I told you earlier, the amount you can make selling digital downloads on Etsy varies and depends on several factors.

  • Fun Fact: Digital downloads can be a great source of passive income, as once the product is created and uploaded, it can continue to sell without much additional effort from the seller.

There is no fixed amount, but some top sellers on Etsy earn over $100k per year selling digital items on Etsy.

Here are some factors that can affect your earnings as a digital seller:

Product Pricing

The price you set for your digital downloads will play a big role in determining your earnings.

If you are selling low-ticket items that cost a few dollars you will need a significant amount of sales to make some money.

On the other hand, if you are selling higher ticket items that range from $100-$500, you can make more money just with a few sales.


The demand for the products you are selling will also impact your earnings. If there is high demand for your products, you will likely make more money.

So you need to do your research and figure out what items are trending and are in high demand.


The level of competition within your market niche can also impact your earnings. If there are many other sellers offering similar products, you may need to lower your prices to remain competitive.

Marketing And Promotion

Your marketing and promotion efforts can also play a role in determining your earnings. The more people know about your products, the more sales you will likely make and the more money you will earn.

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Which Type of Digital Downloads Sell Well On Etsy?

With a wide range of product offerings, it is important to understand what types of digital downloads are in high demand and sell well on the Etsy platform.

Here are 5 digital downloads which sell well on Etsy.

1. Printables


Printables are a popular type of digital download that sells well on Etsy. Printables are digital files that can be printed at home or at a print shop and include items like.

Planner pages

Planner pages mainly consist of daily, weekly, monthly, and yearly calendars, to-do lists, habit trackers, and more.

  • Fun Fact: The most successful digital downloads on Etsy tend to be printables such as art prints, planner pages, and party invitations.

Wall art

Wall art also comes under printables and includes posters, prints, and quotes that can be framed and displayed in a home or office.

Greeting Cards

Greeting cards can be a birthday, holiday, or special occasion cards that can be printed and sent to friends and family.


Invitation prints mainly include party invitations, wedding invitations, and other event invitations that can be printed and sent to guests.


Labels can be organizing labels, food labels, and gift labels that can be printed and used for various purposes.

Printables are popular because they are easily accessible, affordable, and customizable.

Customers can purchase a digital file and print it as many times as they need, making it a convenient and cost-effective option.

Additionally, many printables come in editable formats, allowing customers to personalize them to their specific needs and preferences.

2. Social Media Templates

Social media templates are one of the hot-selling digital items on Etsy.

These templates come in various designs and are customizable for different social media platforms such as Instagram, Facebook, and Pinterest.

Social Media Templates
Social Media Templates

You will find a lot of templates on Etsy that are editable inside canva because canva is free and easy to use.

Social media templates can be used by individuals, small businesses, or digital marketers to create engaging and consistent social media posts without even hiring a graphic designer.

3. Digital Patterns

Digital Crochet Patterns
Digital Crochet Patterns

Digital patterns are another digital download that sells well on Etsy. They refer to digital versions of patterns for various crafts, such as:


Digital patterns of knitting mainly include patterns for clothing, accessories, and home decor items


Crochet patterns consist of clothing, accessories, and home decor items


Sewing digital patterns are for clothing, accessories, and home decor items

Digital patterns are popular on Etsy because they offer a convenient and affordable way for crafters to access a wide range of patterns.

Customers can purchase a digital file and access it instantly, eliminating the need to wait for a physical pattern to arrive in the mail.

Additionally, digital patterns can be easily stored and accessed on a computer or mobile device, making it easy for customers to access them whenever they are ready to start a new project.

Customers can easily find a pattern that fits their style and skill level, making it a great option for both experienced and beginner crafters.

4. Fonts

Fonts are a popular digital item on Etsy. These digital font files can be downloaded and used by graphic designers, website developers, and other digital creators to create custom typography for various design projects such as logos, branding materials, and digital products.


Etsy sellers offer unique and creative digital font files for sale on the platform that you cannot find anywhere else.

5. Digital Photography

Photography and videography resources are also popular digital downloads on Etsy. Digital photography refers to digital files that can be used for various photography and videography projects.

Lightroom Presets

Stock Photos

Stock photos are high-quality photos that can be used as is or as a base photo for editing.

Stock Videos

Stock videos refer to high-quality videos that can be used as is or as a base video for editing and working further on it.

Lightroom Presets

Lightroom presets are pre-made editing settings for Adobe Lightroom that customers can apply to their photos to edit them and make them more presentable.

Photoshop Actions

Photoshop actions are pre-made editing scripts for Adobe Photoshop that automate some editing steps which save time and improve the consistency of the user.

Photography and videography resources are popular on Etsy because they are affordable and reduce the efforts of the editor.

A buyer can easily purchase a photoshop resource file (could be a gradient, pattern, action, style, etc) and use it immediately, without the need to spend time and effort on creating their own.

These resources can also save time and improve the quality of photography and videography projects, making them a valuable investment for hobbyists, photographers, and videographers.

How To Make More Money Selling Digital Downloads On Etsy (Tips)

If you’re already selling digital downloads on Etsy, here are 5 tips to help you make more money:

1. Do Not Sell What You Love, Sell What People Love

While it’s important to have passion for what you’re selling on Etsy, it’s equally important to sell products that are in high demand among buyers.

You don’t want to spend your time creating products that bring you a few sales in a year.

Conduct market research to understand what types of digital products are popular and what people are looking for.

Use this information to decide your future digital items and make items that are customer-centric and fulfill their needs.

Remember, ultimately you want to sell what people love and are willing to pay for, rather than what you personally love but may not have a market for.

2. Optimize Your Product Listings

Your product listings are your storefront on Etsy. To maximize your sales potential, optimize your product listings by using high-quality product photos, detailed keyword-rich descriptions, and relevant tags and keywords.

Make sure your product listings are easy to find (Etsy SEO friendly) and attractive to potential buyers.

Nobody wants to buy an item with an incomplete title and description.

Try to be as descriptive as possible, tell people a story, use cases, and features of your product.

3. Offer Bundles and Packages

Offering bundles or packages of your digital products can help increase your sales and average order value.

For example, you could bundle together several of your best-selling digital products and offer them at a discounted price. This can be an effective way to encourage buyers to purchase more from your shop.

4. Offer Freebies and Discounts

Offering freebies or discounts can be a great way to attract new customers and encourage repeat purchases.

For example, you could offer a free digital download to customers who sign up for your email list or purchase a certain amount of products from your shop.

This will help them remember your shop and they will more likely to make a purchase again in the future.

5. Provide Excellent Customer Service

Providing excellent customer service can help you build a loyal customer base and increase your sales.

Respond promptly to customer inquiries, be polite and professional, and provide any necessary assistance to ensure your customers are satisfied with their purchases.

Sometimes people usually have problems accessing their digital downloads and they sometimes don’t know how to use them, so make sure you help them out if they reach out to you.


Is it worth selling digital downloads on Etsy?

If you know what you are doing, then definitely it is worth selling digital downloads on Etsy.

The platform has a large and active community of buyers who are interested in purchasing digital products such as art prints, templates, digital planners, fonts, and more.

You just need to find the gaps in the market and offer value to your customers.

What digital products make the most money on Etsy?

The digital products that make the most money on Etsy can vary depending on trends and demand.

However, some of the most popular digital products on Etsy that tend to generate higher sales are already mentioned in this article, you can read them out above.

You can read our post on how to boost your Etsy sales to know more.

What File Type Is Best For Etsy Digital Downloads?

The file type that is best for Etsy digital downloads depends on the type of digital product you’re selling and the preferences of your target audience.

Here are some common file types that can be used for digital downloads on Etsy:

  • JPEG (Best for stock photos, backgrounds, etc)
  • PDF (Best for digital planners, worksheets, and ebooks)
  • PNG (Best for transparent files like stickers, and cliparts)
  • SVG (Best for digital cutting machines, such as Cricut or Silhouette)

Final Thoughts

To sum it up, selling digital downloads on Etsy can be a great way to earn money if you know what you’re doing.

The amount of money you will earn depends on things like the type of product you’re selling, how much competition you have, and how you market your products.

But the good news is that Etsy gives you a fantastic platform to showcase and sell your digital creations.

So, whether you’re an artist, designer, or marketer, you can turn your digital downloads into a thriving business with some hard work and dedication.

Don’t let doubts about earning potential hold you back. Take the plunge, put in the effort, and watch your digital downloads take off on Etsy!

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