Etsy is a popular online marketplace where people can buy and sell handmade products. In order to find the right product, Etsy users need to be able to search for it.
Therefore, achieving high search engine rankings on Etsy is therefore essential for a store’s success on the platform.
So this article will guide you everything about how Etsy search works and how the algorithm actually ranks the Etsy listings.
I will also provide you with some tips on how to increase visibility on Etsy and get more sales.
How Etsy Search Works
Etsy search algorithm takes looks for multiple parameters while ranking listings from different shops on the platform.
One of these factors is how well your keywords match the listings being shown. Another is how recently a listing was created. The most relevant and recent listings will be shown first.
Etsy also takes into account the quality score of each listing. This score is based on a number of factors, including how well the title and description match your keywords, how many times the item has been favorited or sold, and how often it’s been viewed.
Finally, Etsy considers shipping when ranking listings. Etsy prioritizes shops that offer free shipping to their customers.
Let’s take a look at all of the ranking factors one by one.
Etsy’s Query Matching technique is designed to help shoppers find what they’re looking for by ensuring that the listings shown in response to a search are as relevant as possible.
When a shopper enters a keyword or phrase into the Etsy search bar, the system compares that query against the titles and tags of all of the listings on Etsy and pulls from those results the listings that it believes are most relevant to the shopper’s query.
This system is beneficial to both shoppers and sellers because it helps ensure that shoppers are directed to relevant listings while also helping sellers ensure that their listings are seen by as many potential buyers as possible.
The Query Matching technique takes into account not only the keywords in a listing’s title and tags but also their relevance with the user’s query.
The Etsy algorithm is designed to give recent listings and products a temporary ranking boost. This can be beneficial for sellers who are new to the platform and do not have enough visibility.
Recently listed items will have a higher placement in search results, which can help them gain visibility and increase engagement.
You might have noticed that whenever you get a sale on a product in your Etsy store that product sometimes gets additional 1-2 sales that’s because whenever an item is sold on Etsy, it will get auto-renewed and then provided with a temporary boost in search results.
In order to take advantage of this, some sellers manually renew their listings by paying 0.20$ to Etsy to get that search ranking boost and generate sales.
Listing Quality Score
When you list an item on Etsy, you’re competing against other sellers for placement in the Etsy search results.
How does Etsy determine who appears first in the search results? One factor is the listing quality score.
The listing quality score is a calculation that takes into account a variety of factors including listing favorites, how often it’s been sold, reviews, add to carts, etc.
The higher your listing quality score, the higher your chances are of appearing near the top of the Etsy search results.
This can be important for getting more exposure for your items and driving traffic to your shop. You can increase your listing quality score by selling high-quality products followed by attractive images and engaging descriptions.
Quality products will always have a higher conversion rate.
Another factor that can influence how high a listing appears in search results is the price of shipping. Etsy prioritize items that come with free shipping that’s because when buyers see items with free shipping listed higher up in search results, it can encourage them to make a purchase
This is why many Etsy shops choose to offer free shipping as a way to boost their ranking and drive more sales.
The smart way to do this is to include the amount of shipping in the product price itself and offer it with free shipping.
Shopper’s Habits and Interest
Etsy has a smart algorithm that tracks shoppers’ history and behavior and shows them the relevant listings based on that. If someone has searched for a specific type of item before, Etsy will show them more relevant and customized results the next time they search.
This helps ensure that shoppers always find what they’re looking for and that they don’t get frustrated with the search results page.
Another factor that Etsy takes into account is a shopper’s interest level. If someone has clicked on a certain type of listing before, Etsy will show them more similar listings in the future.
This is something that you cannot control as it is totally based on the buyer’s behavior.
What’s Not Included In Etsy Search Algorithm (Myths)
When you’re looking for something specific on Etsy, it can be tempting to believe everything you hear about the search algorithm.
Unfortunately, some of the information floating around is nothing more than a myth. So what’s not included in Etsy’s search ranking system?
Let’s take a look at all of them one by one
There’s a lot of misconception when it comes to Etsy search ranking. Many believe that frontloading keywords in your title can help you get higher rankings. However, this isn’t the case.
The truth is, Etsy’s search engine relies heavily on engagement metrics such as favorites, listings views, and sales.
So while including keywords in your title may help you rank higher when someone initially searches for those terms, if your item is of poor quality and failed to gain any engagement it will eventually fall down the ranks.
So what can you do to increase your chances of being found? Well, focus on creating beautiful and unique items that people will want to buy and favorite. Use high-quality photos and product descriptions.
Number Of Tags
The number of tags you use does not influence how your item is ranked.
The relevance of your tags to what people are searching for is more important than the number of tags you use. So, be sure to research the right keywords to include in your tags and titles.
Number Of Images
There is a myth that the number of images used in an Etsy shop is a ranking factor in the Etsy search system, but it doesn’t work that way. The quality and relevance of your images are more important than the number of them.
Attractive, well-lit, and interesting images will get more clicks and will have a higher conversion rate than ones that are dark, cluttered or simply not very appealing. So make sure your shop’s photos are high quality and relevant to what you’re selling.
Etsy shop sections are only for making the navigation easy for people visiting your shop and it has nothing to do with search rankings of your products.
How does Etsy search algorithm work?
Many people have questions like Does Etsy have an algorithm?
Yes, Etsy does have a search algorithm and it is designed to help users find what they’re looking for on the site. It takes into account a variety of factors, including the item’s title, description, tags, and shipping cost. The algorithm also looks at how often an item has been viewed and favorited by other users.
How do I improve my search results on Etsy?
If you are wondering how to improve Etsy SEO then there is no definitive answer to this question. Etsy’s search engine is complex and takes many different factors into account when ranking items.
Some of the most important factors include the title of the item, the description, the number of times an item has been favorited, and the number of times an item has been sold.
There are a few things you can do to help your shop rank higher on Etsy search. One of the most important is to use keywords in your title, description, and tags for a robust Etsy SEO strategy.
Make sure to focus on the keywords that are most relevant to your shop, and think about how people might search for them. You can also include keywords in your item descriptions, but don’t go overboard – moderation is key.
Offering free shipping and keeping your customer and market experience score higher will also increase your rankings in search results and
Try to implement a successful SEO strategy to be able to rank higher on searches.
In conclusion, following these Etsy search engine optimization tips can help your shop get seen by more shoppers and may result in more sales.
Remember to always keep your shop’s information up-to-date, use keyword-rich titles and descriptions, add tags that are relevant to your items, and link to your shop from your website and social media profiles.
By doing these things, you can help your Etsy shop stand out from the competition and get found by more shoppers.