If you are an Etsy seller, you must be aware of Etsy offsite ads. But what are they? And are they worth it?
Well, if you don’t know anything about Etsy offsite ads then read this article till the end. I will be guiding you with everything related to Etsy offsite ads.
If you’re an Etsy shop owner and you’re looking for a way to increase traffic and sales, then you should definitely consider using Etsy offsite ads but firstly what are etsy offsite ads?
What are Etsy Offsite Ads?
Offsite ads are the paid ads that Etsy runs on your behalf on third-party websites like Google, Facebook, etc.
The ads are managed by Etsy team itself so you don’t have to worry about anything.
You will pay a small percentage of your sale when someone clicks on your offsite ad and make a purchase from your shop.
The percentage depends upon a few factors and we will talk about them later in this article.
Also Read: How To Leave Review On Etsy In 2022
How Do Etsy Offsite Ads Work?
Offsite ads work by displaying ads of your products on third-party websites like Google, Facebook, etc.
When someone clicks on the ad, they are taken to your Etsy shop where they can buy your product.
If they make a purchase, you will pay a small percentage of that sale to Etsy as advertising fees.
Why Should You Use Etsy Offsite Ads?
There are many reasons why you should use Etsy offsite ads
Some of them are:
1. Etsy Offsite Ads are managed by Etsy team itself and will provide you the best results.
2. There is no upfront fee, you only have to pay a small percentage of the sale price and that too when someone makes a purchase from your shop through offsite ad.
3. Etsy offsite ads are an excellent way to increase traffic and sales to your Etsy shop
What Are Etsy Offsite Ads Fees?
Etsy charges 15% offsite ads fee for all shops that have made less than $10,000 USD in the previous 365 days and 12% offsite ads fee for all shops that have made over $10,000 USD in the previous 365 days.
So if your shop makes over $10,000 USD in a year, you will be paying 12% of the product price for every sale you made using Offsite ads.
Remember that this fee is only for the advertising part and you will still have to pay the transaction fees and taxes that you usually pay on Etsy.
Are Etsy Offsite Ads Worth It?
Offsite ads are definitely worth it if you are looking to increase traffic and sales to your Etsy shop.
The fees are very reasonable and you only have to pay when someone makes a purchase from your shop through the offsite ad.
The advertising amount is also fixed so you will never pay more than 15% or 12% of the sale price, no matter how much Etsy is spending on advertising your products.
So if you ask me do etsy ads work? I would say that Etsy offsite ads are a great way to increase traffic and sales to your Etsy shop. If you are thinking should i use etsy ads? I suggest you start using them today.
How To Turn On Etsy Offsite Ads
If you want to start using Etsy offsite ads, follow these steps
1. Login to your Etsy account and go to Shop Manager
2. Click on the settings tab from the left sidebar then click on the Offsite Ads button
3. Now you can turn on Offsite Ads, if it is already turned on then leave it as it is, you don’t have to do anything else.+
How To Opt Out Of Etsy Offsite Ads
To opt-out from Etsy offsite ads, login to your Etsy seller account and go to shop manager and now click on account settings from the left sidebar and click offsite ads.
Now you can turn off Etsy offsite ads from there.
Remember one thing you can only opt-out of Etsy offsite ads if you have made less than $10,000 in total sales in the last 365 Days. If you have made more than $10000, then you’re not eligible to opt out of etsy offsite ads and therefore you won’t find any option to turn off etsy offsite ads.
Also Read: How To Leave A Review On Etsy
Where To See Your Offsite Ads Sales?
If you want to see how much Etsy offsite ads have generated for your shop, go back to the account settings page and click on the offsite ads tab and then click on “See Offsite Ad Stats” button.
There you can see details about the sales made through offsite ads.
The details you will get over there:
- Total Number Of Clicks
- Total Number Of Sales
- Listing Name
- From Where The Sale Came From
- Date Of Sale
Here’s how etsy offsite ads dashboard look like.
Should I Keep Etsy Offsite Ads? [My Personal Suggestion]
It depends upon your products and sales. If you are making a profit on every product after including the product cost, shipping fees, transaction fees, taxes and the 15% advertising fees then I suggest you keep Etsy offsite ads
But if you are not making a profit on some of the products and the advertising fees are eating your profits, then I suggest you stop using Etsy offsite ads.
For those who sell digital products on Etsy, Etsy offsite ads are a must!
Because there is no product cost and shipping fees so there is lot of margin for digital product sellers. They can easily afford offsite ads.
Q. How much does Etsy charge for offsite ads?
A. Etsy charges 15% of the sale amount if your shop has made less than 10,000$ in the past 365 days and 12% if your shop has made more than 10,000$.
Q. What is the minimum budget for offsite ads?
A. There is no minimum budget for offsite ads, Etsy will manage everything for you so nothing is under your control.
So, that was all about Etsy offsite ads. I hope this article was helpful for you. If you have any questions, feel free to ask them in the comments section below. I will try my best to answer them. Thank you for reading!